Summer is here and as hard it is to believe 2018 is half over. The marketing trend for this year so far has been placing more focus on the mobile world in order for businesses to be customer-centric. 2018 is the year where marketing becomes more personal than ever, thanks to technology such as artificial intelligence and big data. On top of that, the number of people who use the Internet from their mobile phones is higher than those use desktop.
Here are 3 trends sweeping the online mobile world so far in 2018:
Although chatbots have been with us for quite some time, they never went mainstream because of their limited functionality. However, with the introduction of natural language processing and artificial intelligence, chatbots are becoming smarter by the day. You’ll notice them almost every time you shop online for a service or product. A number of businesses are deploying chatbots because of their faster response times. Chatbots use artificial intelligence so they can go through large amounts of data in a matter of seconds and suggest products useful to users.
- CUSTOMIZED CONTENT
It is a known fact that personalized and customized content are becoming more popular among users. For example, when you watch a certain type of YouTube video every day, your daily feed will contain tailored content to meet your specific tastes. Businesses are customizing their content so that they can serve their customers better. Let’s take a look at a popular e-commerce app, Amazon. When you search for products on the app, it will show you similar ones every time you open Amazon. As a business, it is extremely important to observe and study their customers so that they can customize the content according to their requirements.
- AUGMENTED REALITY
As years go by, smartphones are becoming powerful enough to handle augmented reality. If you think about it, you would have seen the implementation of augmented reality in some form or the other. The best example that anyone can think of is Pokémon Go, a game based on augmented reality. The main reason why it has been popular among its users is that you can see Pokémon through your main camera. Although augmented reality was a novelty, it is now becoming popular. For example, Google released a handful of augmented reality animations for their Pixel devices exclusively. Similarly, certain popular furniture companies such as IKEA made it easier for the customers to imagine how the products will look and fit in their houses.