Small businesses (especially e-commerce) find mobile apps to be very useful to market their brand and obtain new customers. Over 60 percent of the population, globally own a mobile device and over 90 percent of the time people use their phones to browse apps. Naturally this represents an opportunity for growing small business merchants to cash in on. Let’s take a look at e-commerce app (also know as mobile commerce or m-commerce) advantages. With e-commerce mobile apps like Uber, Walmart, and Amazon, customers can browse and search for products and prices. Compare product prices, and even share purchases with friends. There are various reward programs for loyal customers that are in action by retailers and brands to attract people. Users love rewards, coupons, and discounts. As a result, sales are increased.
Mobile app benefits for businesses
Indeed, having a mobile app for m-commerce is a great tool that engages and offers experiences. Any investment to create an app if done right will be well worth it to loyal customers. The following are the advantages of M-commerce for growing small businesses:
Customers prefer mobile apps to mobile browsers
The advantages and accessibility of mobile apps vs mobile browsers has been argued in various occasions. But there is no doubt of the advantage of apps over browsers. Surveys have shown that more than 70 percent of users would rather use a mobile app than search for a retailer through a mobile browser. Mobile apps are more convenient as they offer better security and speed.
Though there are many websites that offer mobile versions, mobile apps are generally twice as fast when loading data and searching on mobile devices. As data is not required to be taken from a server, customers can browse and purchase products faster. Mobile e-commerce apps also offer many of the same functions as desktop apps that allow customers to purchase items within an app.
Increase customer loyalty and retention
Mobile apps are becoming the main channel for many especially growing small business retailers. Over 50 percent of people use e-commerce apps to purchase gifts for family and friends. Mobile apps also encourage customers to engage as they offer social sharing and referrals.
Overall mobile apps are a great advantage for growing small business merchants as they will offer customers, fast, convenient, interactive and exclusive online shopping.